Web Design Staffordshire Blog

Web design steps and tip

Steps to starting a website for your small business in Staffordshire

Starting a website is not as easy as stumbling on a domain for your small business and you are ready to meet that web designer and begin the project. In today’s world, you need an active website to properly market your small business. Before you meet your designer, there are a few things that you should consider.

Determine the function of your website

Determining the functions of your website is the first thing to do before you even get started. You should know what you want it to do, if it will serve as an online business contact that sells out your business information, services and products and a way of reaching you, or if you intend to let your customers sign up so that you can email them monthly newsletters and reports. Determining the functionality of your website will help you to outline the features it will need to meet your project needs.

Think about maintenance

You should decide on who will do the maintenance task for your site. You can either let your producer do the maintenance, including posting and writing on the site or you may maintain it yourself, publishing blogs and uploading pictures. Depending on whom takes up the role, technology used in either maintenance styles are different. You should let the designer know how much you plan to get involved in the site so that they know what technology to use to design your site.

Marketing your site

How you market your site determines the results you get. The intention of every website is to maximize its functionality to achieve the most results. Figure out how people are going to find your site. Apart from putting your domain on business cards and other materials, you can also capture the attention f potential customers through other means. Ensure that you have proper search engine optimization that will help rank your site highly in the search engines and create traffic to your site.

You can also integrate your site with social media platforms like google+, LinkedIn and others. Email marketing and other online and offline marketing methods can also create more traffic to your site. Ensure that your site is attractive, easy to use, up-to-date and engaging so that visitors will not be disappointed when they pay it a visit.

Once you have all that in place, then you are ready to meet a designer and start your project. Web design Staffordshire is just waiting for your call, and they will instantly swing into action.

web design trends in Staffordshire

Web design predictions for 2016-2017 in Staffordshire

The web design industry is part of a dynamic technology that is always evolving. Creative minds work day and night to develop new ideas, techniques, tools and concepts regarding the industry. This is the reason why we keep our fingers crossed for the New Year waiting to see just what new web design technology has in store for us. At web design Staffordshire, we can just try to predict what new trends are going to pop up and which trends the industry will be kicking them to rest. We have highlighted some of the amazing predictions for the world of web design in the year 2016-2017.

Overall theme: differentiation

In the past year a majority of the pretty websites almost look alike. However, we bet that this is going to change in the coming year. The year will bring with it a more definitive and unique user experiences. Reasons for this differentiation include;

Graphical Storytelling

Web users will now enjoy the interactive experience through the use of visual storytelling. Although it is complex to story tell through a website it is not entirely impossible. The Peugeot’s Hybrid Graphic novel has maximized the opportunity of storytelling by entertaining their users with a scrollable graphic novel while allowing them to learn about the Peugeot’s hybrid4 technology.

Semi-flat design

The design industry dived into the flat design following the launch of the metro style by Microsoft. However, the design came with unfavorable user experiences which prompted the industry to evolve it into a semi-flat design that integrates small shadows, cards and good transitions. The semi-flat design is easier to use than the flat design and soon it is going to flood the industry.

 

Custom-made illustrations

The design world is planning to use the custom made illustrations for their users instead of designing different icons every other time. This is a way of saving precious time and money.

Unique use of grid

This creative use of grids involves stacking image one on top of the other but they fall in place as the user scrolls down.

Cinemagraphs

Designers are bound to include cinemagraphs in their websites to enhance the mood of the website. Unlike the videos, cinemagraphs take less bandwidth and are better than still photos because they also include motions.

 

Web design Staffordshire is dedicated to moving with the speed of the evolving web industry and making the prediction a reality to you. Just hold your breath and wait.

Questions web designer staffordshire

The questions you need to ask before choosing a web design firm in Staffordshire

Before you pick on a firm to design your website, it is automatic that you will have to meet them first. This meeting is primarily meant so that you can verify their legitimacy and get to know about the company and the capabilities they possess to tackle your job. Also, it will help you to understand how they plan to approach the challenges that come with your project. Here are some of the most important questions you need to ask them before you do anything else.

Approach to Usability

The question here is what the approach of the firm to usability is. Depending on how they answer, you will be able to differentiate if they are novices or experts and what their focus is. A good web design firm must believe in a user-centered design and be ready to conduct usability testing.

Examples of similar project

Always ask that they show you examples of the previous projects that have similar goals with your project. You can ask for clarification as to why it was built that way, the challenges, and how they measured the results to meet the goals. A company that has worked on a wide range of projects is mostly likely to produce excellent results.

As to meet the team

A good company consists of a team of experts who work together to deliver results. Meeting the team will help you to know if it is a stable firm or an ad-hoc company that has outsourced freelancers who have never worked together before.

Ask about how they handle changes

Technology is always changing, and so the sites must also change. Ask to know how they are going to manage the changes. The best answer they can give is how they are going to create a management tool that will make it easy fast and free to update text, upload images and add pages. It should also allow you to add information, change animations and create new page layouts.

 

How the results will be measured

Results are measured using terms like bounce rates, unique visits, page views, time on site, inbound links and search-engine rankings. The firm should be focused on using analytical tools to measure their results and generate leads to draw traffic to your sites.

Lastly, before you choose the firm always check their references through client testimonials and reviews. You can also check with the Better business bureau to see their rating. At web design Staffordshire you will be sure to get the best results on your project.

Web Design Staffordshire help businesses save time and money through comparing web design services from local designers.

Web Design characteristics

Characteristics of an effective small business website

Having a website is one of the necessary elements of creating a web presence for your small business. An attractive website always works to the advantage of your business. Here are some features that will help your site to be more effective

Identify target audience

Every business has a target audience for its services and products. Your website should clearly point out which audience you are targeting. It should state the services it offers and to what group of people so that when visitors visit your page they can find what they need.

Search engine optimization

Your website should have elements that will optimize it for the search engines. These features include keywords, taglines and other key phrases placed on your web page or posts. These SEO tools will always create traffic to your site and enable you to sell out your business to more people.

Lead generation magnets

These Magnets usually attract qualified leads and prospects that are interested in the products and services t hat your company offers. They include educational guides, free reports, and whitepapers.

Contact information

A good website should contain contact information of the company. THz information includes your phone number, email address, and fax number. You should place the information in places that the visitor will see it quickly and use it to reach out to you regarding your services.

Call to action

The web page should include information that invites the visitor to take action in one form or another. You could ask them to subscribe to your monthly newsletter, or fill a form for free product trial or to contact you for a free consultation. This information encourages your visitors to follow you up.

Easy navigation

The site should provide a means that allow easy visitor navigation so that they can easily find the information that you are looking for when they visit your website. You can improve your website’s navigation through making all links clickable, using appropriate titles, dividing categories clearly and keeping it consistent.

Mobile compatibility

Your website should be able to function properly on various platforms. Most people today use their Smartphones, tablets and other mobile devices to browse the internet. You should create a website that can operate even on mobile devices. It is advisable that you use links that users can just click and get the information that they want.

An effective website will help people find you, establish the credibility of your business and gives an impression that your company is bigger and more established than it is.

 

Web Design Staffordshire help businesses save time and money through comparing web design services from local designers.

web design agencies in staffordshire

Tips to finding the right web design agency

Identify your current situation

First you should evaluate your current position with the website business. You could either have no website and you want to start from scratch and obtain one, you want to redesign our exiting website or you may just want to make some small changes and improvements to your current website. Either way, you will need to find an agency that can meet your needs at different levels.

Develop and idea for your website

You should develop an idea of how you want your website to look like. When developing such ideas you should consider what purpose your site should serve, the goals of your site, the audience that you are targeting, the size of the audience, their likes and dislikes.

Set your budget and time frame

You should consider the budget for your project and the time you need the project to be completed. Always remember that with website development, quality is directly proportional to cost. If you need a high quality website then you will need to adjust your budget a little higher with a longer time frame. Very low budgets and timeframes may have an impact in the value when it comes to delivery of results.

Identify additional services

Putting up a website is not a simple job. For your project to be complete you may need additional services. You will need a project manager to oversee the development, help with marketing and selling out your content, and a graphic designer to develop your logo and images. All these services will require you to pay for them, therefore as you make you plans to hire an agency, you should also consider such additional costs.

Be inquisitive

When meeting up with the agency you need to ask a lot of questions and find out as much information as necessary about them before awarding them the project. They should demonstrate to you that they have all it takes to produce quality work. You need to know if they do in house work or they are outsourcing other work. Their team should be big enough to help with management, graphic design, marketing and content writing. They should p[provide a point of contact that will always be available when you need them. Inquire about the timeframe, references, testing tools, support and the changes that the site can allow.

 

Web Design Staffordshire help businesses save time and money through comparing web design services from local designers

Choosing a web designer in Staffordshire

Steps to choosing a web design company in Staffordshire

Having a website is one of the necessary elements of creating a web presence for your small business. An attractive website always works to the advantage of your business. Here are some features that will help your site to be more effective

Identify target audience

Every business has a target audience for its services and products. Your website should clearly point out which audience you are targeting. It should state the services it offers and to what group of people so that when visitors visit your page they can find what they need.

Search engine optimization

Your website should have elements that will optimize it for the search engines. These features include keywords, taglines and other key phrases placed on your web page or posts. These SEO tools will always create traffic to your site and enable you to sell out your business to more people.

Lead generation magnets

These Magnets usually attract qualified leads and prospects that are interested in the products and services t hat your company offers. They include educational guides, free reports, and whitepapers.

Contact information

A good website should contain contact information of the company. The information includes your phone number, email address, and fax number. You should place the information in places that the visitor will see it quickly and use it to reach out to you regarding your services.

Call to action

The web page should include information that invites the visitor to take action in one form or another. You could ask them to subscribe to your monthly newsletter, or fill a form for free product trial or to contact you for a free consultation. This information encourages your visitors to follow you up.

Easy navigation

The site should provide a means that allow easy visitor navigation so that they can easily find the information that you are looking for when they visit your website. You can improve your website’s navigation through making all links clickable, using appropriate titles, dividing categories clearly and keeping it consistent.

Mobile compatibility

Your website should be able to function properly on various platforms. Most people today use their Smartphones, tablets and other mobile devices to browse the internet. You should create a website that can operate even on mobile devices. It is advisable that you use links that users can just click and get the information that they want.

An effective website will help people find you, establish the credibility of your business and gives an impression that your company is bigger and more established than it is.

 

Web Design Staffordshire help businesses save time and money through comparing web design services from local designers

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